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Public relations involves more than just sending out a press release – it takes planning, two-way communication and effort. Practical Communication Solutions is well equipped to handle all phases of a PR plan, including:
- Research: focus groups; surveys; online research; content analysis; communications audits; media analysis; and others.
- Planning: identifying and prioritizing audiences; defining goals and specific, measurable objectives; identifying appropriate strategies and tactics; and budgeting.
- Implementation: consistent with the items agreed upon in the planning phase, execution of the plan.
- Evaluation: measuring the effectiveness of the plan or program.
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